Aumale is a neo-marketing and a new media solution firm. We are dedicated to supporting our international or national clients and our firms specialized in fashion to achieve your goals by adopting and channeling the resources and most advanced luxury fashion concepts and management strategies of the fashion industry.
Our specialty is focusing in Chinese fashion & luxury market, particularly in the areas of neo-marketing strategy, new media solutions, and creative application development- extracting knowledge from numerous experienced consultants, talented designers, technical supporting.
Henri Meng-the Founder&CEO
Our specialty is focusing in Chinese fashion & luxury market, particularly in the areas of neo-marketing strategy, new media solutions, and creative application development- extracting knowledge from numerous experienced consultants, talented designers, technical supporting.
Expert of luxury branding, retail, merchandising, and marketing & Communication, his experience crossed Europe and Asia market (China Mainland, Hong Kong & Macau, Taiwan, South Korea).
Xun is a renowned expert on digital marketing, especially in the area of socially led online marketing, mobile marketing, online PR, online advertising, measurement and web analytics. Over 11 years previews working experience DDMAP，MORETV, BESTV BBTV, Moli Group made him well-known in the industry.
He subsequently went on to found a digital solution Agency called, "HorneTide" in early 2009, whom are providing all Internet technical supporting/ digital solutions.
He is also author of "The golden key for Internet in China".
Before the establishment of a logo or trademark, experiencing ups and downs from launch phase to brand-ship, there are a series of vital processes that lead to
consumer recognition.
Nowadays influence is an invariable factor, from Louis Vuitton to Hermes, from Zara to Uniqlo - their tremendous influence represents that they have already
become an enduring trend, a way of life, a cultural symbol of human civilisation. We shout that we want to create a brand or a local marketing strategy but we
first simply require a sense of purpose or mission to reach such heights.
Does fashion and luxury goods management ideology only work for the fashion world? This is a common topic amongst educational and business circles.
Of course not! Even though fashion and luxury can be separate industries they both may involve a similar approach and execution of high-end marketing planning and actions.
How do the Galeries Lafayette, Printemps and other Harrods become so famous and attract a continuous flow of people?
The creation of these high-end shopping malls, is a part of brand management process. Image positioning, quality of service, staff training, every floor and store lay-out, customer flow and buying event logic, and also brand store coordination. luxury brands, recruiting and long-term smooth partnerships are all a part of managing a shopping mall. At Aumale, we use our many years’ experience of retail experiences and marketing cooperation with important shopping malls and resources to serve our customers.
